News posted on:2020/4/29 10:23:26- byqingbin-RFIDtagworld XMINNOVRFID Tag Manufacturer / NewsID:2939
Intelligent anti-tampering bottle caps to help the wine and spirits industry from being attacked by fake wine
在中国,酒是许多消费者喜爱。然而, due to the lack of professionalism in wine appreciation by the public, insufficient regulation of the market by regulators, and the temptation of high interests, the wine industry is chaotic and disorderly. Phenomenon, a large number of "false wine" is circulated in the market. It is estimated that the global “fake wine” industry is worth up to 3 billion US dollars, and a report from the French Ministry of Foreign Trade (CNCCEF) shows that in China, one in every two bottles of French wine sold is “fake wine”.
To solve this problem, Everledger announced the launch of a new series of tamper-resistant bottle caps for the wine and spirits industry. These smart bottle caps combine blockchain technology and near field communication (NFC) tags to help wine and spirits brands maintain the authenticity of their products and protect industry producers, retailers and auction houses from fraudsters .
The release of the bottle cap with NFC tamper detection label not only gives each bottle a unique digital identity, but also together with the three previous NFC products-(plastic shrinkable capsules, stickers and cork labels) , Provides a wealth of solutions for industry customers. At the same time, through blockchain technology, the production and sales chain of custody data for each bottle of wine will be recorded, making the entire wine and spirits industry supply chain more transparent.
In addition to NFC bottle caps, Everledger now also provides a way to better verify the QR code on its own, or to work with NFC. Of course, the way of attaching a QR code on the label has been around for many years, and Everledger's solution has a higher level of anti-counterfeiting security.
Since then, consumers can track the proven provenance of wine or spirits on their smartphones to explore the complete journey of their favorite wine from the winery to the wine glass and listen to the manufacturer ’s brand story.
“When wine or spirits are adulterated or mislabeled, the brand ’s reputation for craftsmanship, origin and quality will soon be damaged,” said Leanne Kemp, Founder and CEO of Everledger. The lack of transparency in the supply chain of spirits makes them more easily forged. Over time, this phenomenon will weaken the confidence of consumers and damage the interests of brands. "