RFID technology helps the cosmetics retail industry set off a new wave

With the rapid development of the economy, the cosmetics industry has maintained a vigorous and steady growth trend. In particular, the rise of e-commerce and new retailing has made cosmetics a hot "pet", and the cosmetics market is very hot. The most common ones are discounts and promotions. As online shopping becomes a new way of shopping for future retail, cosmetics retail will face great pressure. RFID technology will bring new life to physical stores. RFID technology has helped the cosmetics retail industry to set off a new wave.

The cosmetics retail industry also encounters various problems. For example, cosmetic products are common stolen goods in the retail industry. Some customers do not correctly return the products after trial, how to facilitate the customer shopping experience, and provide online purchase offline delivery. At the same time, it manages the sales of online and offline platforms, allowing cosmetic retailers to place higher demands on the accuracy of inventory management.

What are the advantages of RFID tags? Many cosmetic products are liquid or decorated with metal materials, which makes it difficult to read UHF RFID tags. It is necessary to control the position of each RFID tag. RFID electronic tags are different from two-dimensional codes. UHF RFID tags do not require one-to-one scanning. Tens of thousands of items in a cosmetics store can be "read".

Cosmetic retailers typically maintain high inventory, but a large number of unsalable items are returned to the brand. RFID can improve the accuracy and visibility of inventory management and improve the efficiency of the cosmetics supply chain. In addition, there are a large number of counterfeit goods and gray markets in the cosmetics market. RFID tags can mark products at the source, protect the brand, prevent products from flowing to unauthorized sales channels and provide anti-counterfeiting certification for individual products.

The adoption of RFID technology has improved the inventory accuracy of commodity monolithic levels, reduced property losses, and ensured the interaction between brands and consumers. RFID efficiently and accurately manages complex inventory units and color classifications to minimize losses. RFID tags provide excellent readability for small sizes, liquid products or metal packaging. RFID tags that have been tested in practice can increase inventory accuracy from 30-70% to 99.8%. Achieving inventory accuracy and transparency helps increase omni-channel retail sales, and RFID allows brands and retailers to pinpoint the last commodity.

The cosmetics industry needs to use RFID technology to achieve inventory accuracy. Due to the characteristics of the cosmetics industry, including the wide variety of products and the refinement of color classification, the open shopping environment is widely used. The physical store and the e-commerce platform are interconnected, then inventory management will be very important. Generally, UHF RFID electronic tags are attached to the whole box of large-sized boxes, which can realize accurate management of products in and out of the warehouse, easily face various product inventory problems of the warehouse, and greatly improve the management efficiency.