Smart packaging, new trend of printing and packaging industry

In everyone's impression, packaging is only in functional and aesthetic needs, but with the technological change, packaging has also added many new elements, such as anti-counterfeiting packaging, traceability, accurate marketing, dynamic description and so on.

On July 27-29, Shenzhen "the second Bao'an Industrial Development Exposition", a group of smart packaging products shocked, industry insiders believe that these innovative packaging products will bring unprecedented industrial innovation to the printing and packaging industry. Internet era, who knows, later packaging can not be online with people!

There are three main points of packaging this year:

1, packaging +VR

基于“增大化现实”技术的应用增强现实在易达利gent packaging has brought a new experience for personalized marketing of commodities. AR augmented reality (AR AR) is a new mode of human-computer interaction, in which computer generated virtual objects, scenes or system hints are superimposed on real scenes to enhance reality and give people the feeling of "being in the scene". A children's electric toothbrush box at the exhibition site attracted a wave of visitors to pull out their mobile phone experience. This smart packaging through AR technology, open app sweep, you can appear superimposed in the real picture of cool animation, but also through the screen to understand the use of toothbrush, notes and other information. The interest of AR makes the brand value of this children's product best reflected. Perhaps the future packaging will increase AR technology, through AR can understand the use of the product scenarios, precautions and so on!

2, packaging +RFID chip

RFID chip induction is also a relatively mature application of intelligent packaging. An RFID chip is attached to the lid of a package box. When the goods pass through the sensing area, they can be identified by batch sensing, and the automatic collection of background data can be completed. Not long ago, the hot network of "unmanned supermarkets" is to add RFID chips to commodity packaging to sense and start the background payment process, so as to achieve unmanned sales. Of course, RFID can also carry out intelligent production in production, and control information flow of materials.

3, packaging + two-dimensional code

Two dimensional code has become a part of our life. Adding two-dimensional code to the smart package makes it easy for consumers to identify the authenticity of the goods and stop worrying about buying fake goods. At the same time, the merchants can collect data such as consumers'geographical location, consumer behavior and so on. Of course, through two-dimensional code, the source of the product, as well as the entire process, so that the buyer to understand the product from birth to the hands of customers all the process!Intelligent packaging is not limited to only do fashionable, safe commodity shell, add intelligent information to the external packaging, to achieve the connection between things and the network, is the value of technology in packaging.