RFID new retail

It is reported that the old retail flagship store of Laomeihua adopts the new retail mode to connect the stores, franchisees, e-commerce platform, small programs and other channels through the omni-channel business middle-office system, and has opened up the business system of data, membership, order, settlement, etc. Good integration on the line, fast implementation of product scheduling to promote store on-site transactions. Hot spot analysis points are set in each area of the store. This system can collect various data of customers entering the store, such as crowd walking lines, crowd intensity, age, gender, height, and number of arrivals.

The flagship store can get the customer's preference for each item in the store through the analysis of big data, and then in the next product development, it can achieve the "exquisite essence, go to its dregs", and more accurate consumers of docking products.

According to the manager of the old American staff Wang, in order to improve their operational capabilities and improve operational efficiency, new technologies such as intelligent POS, RFID identification and face recognition will be introduced in the near future. Presenting the products and services of Laomeihua in a more professional and diversified way.

In addition, the flagship store opens up a non-legacy experience area to facilitate interaction with customers, so that customers can experience the charm of the past.