RFID helps brand operations create a completely transparent supply chain

RFID solutions company Nedap announced a partnership with stichd, a first-class brand partner of Puma Group's swimwear, tights and other commodities. Stichd has produced and sold products for Tommy Hilfiger, PUMA, Levi's, HEAD, Calvin Klein, Mercedes, Ferrari, Porsche and McLaren.

Nedap's RFID-based inventory management software platform! D Cloud will help stichd achieve complete item traceability from the logistics warehouse in Tilburg, Netherlands to the brand's online and physical retail channels.

RFID will bring transparent, reliable and actionable data to complete product visibility to achieve the best replenishment solution. This ensures the availability of the various products of the brand, thereby improving the profitability of retailers and stichd.

Niels Hermsen, regional general manager of stichd, said: "For many years, stichd has made retail partner business around the world easier and also provided consumers with first-class brands and products. Our service propositions include Products that are never out of stock, value-added services, supplier-managed inventory, electronic data exchange, and marketing services. Now, we have decided to add RFID technology to our product services."

"RFID allows us to serve more retailers with the best classification, accurate inventory levels and easy ordering process. These value-added services of stichd will provide retailers with the best product cash flow. Especially in the current In the market environment, we have information to become a full-service partner of retailers. The introduction of RFID technology and the partnership with Nedap will be a powerful tool to further achieve this goal."

For this project, Stichd will use Levi’s source-labeled items and products from brands such as Puma, Tommy Hilfiger and HEAD, which will be labeled in Stichd’s logistics warehouse.

This ensures that all products enter the store with a unique identifier (EPC) and can be sold at any time. The RFID hardware in this project was provided by Zebra, and the RFID tag was provided by Avery Dennison.

Mark Kasbergen, Nedap RFID business developer, said: "Our solution eliminates the challenges of complex data integration and end-user acceptance. Both are particularly relevant because stichd is not in its own Operation in the retail channel. We are pleased to work with stichd to achieve the common goal of complete product visibility to provide the best product availability for sales and consumers."