Turning Market Threats Into Success Drivers

While some may think that retail stores will soon be extinct, we see opportunities for using technology to create differentiation and to establish long-term competitive advantages. RAIN RFID, which works over several meters, is a natural complement to NFC, which works at close range and brings smartphones into the mix. By embracing these two technologies, retailers can create fresh business success by supporting new levels of personalization, and by making the shopping experience more convenient and more rewarding.