Automated ESL systems reduces pricing management labor costs, improves pricing accuracy and allows dynamic pricing. Dynamic pricing is the concept in which retailers can fluctuate pricing to match demand, online competition, inventory levels, shelf-life of items, and to create promotions.

Some advantages of usingelectronic shelf labelsare：

1.准确的定价:

Prices on shelves are updated on time and on demand to match with price files on the label management software from a link between the in store point of sale processor and the label management software. This will increase pricing accuracy to avoid branding issues revolving around price integrity. As a result, decreasing the lost revenue from undervalued items, as consumers generally alert staffs of overpriced items, and not the inverse.

2.Save costs:

As opposed to traditional pricing labels, whenever prices are changed and updated; employees will no longer require to print out labels and manually replace them in the shelf tags. With ESL, this eliminates the need to visit each shelf and make changes as all changes are made in the label management software and updated to the labels digitally. This saves retailers on the materials and labor in producing and replacing printed tags, and offer the ability to update prices dynamically on demand.

3.Product finder:

Retailers are able to integrate each ESL tags with an external application to offer wayfinding capability for their products. A customer can input the product they are looking for either through a developed mobile application from the retailer, or through an external digital signage to direct the customer to the product's location.

4.In store heat map:

Some ESL providers integrate with Bluetooth Low Energy enabled devices to track the movement of consumers and how long they remain at a particular location. This is done by displaying an image of the floor plan of the store on the label management software with a heat map showing locations of hot spots based on the detection of responses from high traffic areas through Bluetooth.

5.Regulate stock levels:

库存管理对零售商来说是至关重要的。发票entory information may be displayed on ESL through connection with the point of sale processor. Additional information the ESL can display is an expected date on when the stock will refill on the shelf. ESL will also be able to display a quick response code to allow consumers to easily find the item online, or for retailers to display relevant product information to their consumers.