In today’s world of retailing, change is a constant: prices fluctuate, products are sourced from various areas, while merchandising varies according to received goods. As a result, these changes add complexities to the recurring updating of product labels and plastic price tag. To optimize plastic price tag management, the manager of a supermarket based in France introduced an innovative and smart solution for the fish and seafood counter. Based on the Primacy card printer, the new tag system boasts of benefits for an industry always on the lookout for first-rate efficiency and strong responsiveness.

The result: responsiveness, time-saving and reinforced brand’s image.

The plastic price tag solution enables the teams a real time-saving every day, whether in the updating or in the tag’s cleaning. The plastic price tags card has a smooth surface that ensures a complete hygiene.

The challenge: facilitate, harmonize and optimize the plastic price tag’s update.

In the mass distribution field, the price fluctuation, the products’ origin and the variation of supplies complicate plastic price tags ‘update for the food products.

In order to streamline the plastic price tags’ management, a supermarkets’ director has set up an innovating solution.

Using the Primacy plastic card printer provides to the section’s sellers many advantages to update on daily basis.