RFID journal LIVE! is one of the largest and most professional RFID exhibitions in North America, and it is also the only professional exhibition that guides visitors in detail on how to apply RFID technology in business. The exhibition not only introduces the latest technology in the RFID industry, but also shares the latest and most practical cases of the RFID industry with the audience and manufacturers. At the same time, leaders of well-known RFID companies around the world were invited to visit the exhibition site to share experience with exhibitors and visitors.

RFID journal LIVE! is known for its rich conference arrangements and content. Its unique feature is that the conference themes are not only divided by professional themes, but also by industry themes. Professional sessions include: NFC discussion, security and login control, advanced RFID concepts, RFID and the Internet, etc. The theme of the conference is rich in content, covering many aspects, from the basic principles of RFID to popularizing the latest Technology is all included. Industry sessions include: Defense & Aerospace, Healthcare & Pharmaceuticals (Veterans Health Administration, Manufacturing & Operational Efficiency, Retail & Apparel (Universal Studios, American Apparel, etc.), Revenue Realization, Optimizing Visibility & Traceability, Supply chain and logistics improvement, technology and infrastructure (Johnson & Johnson, University of Cambridge, etc.), RFID deployment strategy (US Department of Energy, Arkansas State University, etc.).

RFID journal LIVE! not only attracted elite companies in the industry to participate in the exhibition, but also attracted many end-user companies to visit the exhibition, such as hundreds of companies such as Apple, Amazon, and FedEx.